Introduction
Founded in 2019, Goli® is a nutrition and wellness brand focused on making daily supplementation simple, enjoyable and accessible. The brand develops gummy supplements using vitamins, minerals, plant-based ingredients and other nutritional ingredients to support different everyday health and wellness needs.
Goli's approach combines familiar ingredients with convenient, great-tasting formats designed to make supplementation easier to incorporate into a daily routine.
Mission & Purpose
Goli's purpose is to make daily supplements simple and delicious.
The brand aims to make supplementation more approachable by focusing on:
- Convenient, easy-to-take formats
- Enjoyable taste
- Straightforward formulations
- Familiar nutritional and plant-based ingredients
- Products designed for everyday wellness routines
Why Gummies?
Goli was built around the idea that taking supplements does not have to be difficult or unpleasant.
Gummies offer several practical advantages:
Easy to take: No pills or capsules to swallow
Convenient: Can be taken without water
Enjoyable: Pleasant flavors make daily supplementation more appealing
Accessible: A familiar format that can be easier for people who dislike traditional supplements
Routine-friendly: Designed to make consistent daily use easier
The gummy format is primarily about convenience, taste and ease of use. It does not inherently make a supplement more effective than a tablet, capsule or other format.
Science & Formulation
Goli develops products around specific nutritional and wellness needs, using ingredients selected based on their nutritional properties and available scientific research.
The brand's approach includes:
- Evidence-informed ingredient selection
- Standardized extracts where applicable
- Formulation around specific wellness goals
- Guidance from a Scientific & Medical Advisory Board of scientists and healthcare professionals
- Manufacturing in cGMP-compliant facilities
The Scientific & Medical Advisory Board provides expertise in areas relevant to nutrition, health and product development.
Milestones & Key Figures
- 2019: Goli founded
- 12+ products in the range
- 180+ countries where Goli products are sold
- 100M+ bottles sold worldwide*
- 500K+ five-star reviews*
- #1 Best Selling ACV Brand in America*
- #1 Ashwagandha Brand in America*
*Goli-reported figures and claims; figures may change over time.
Goli is also a Certified B Corporation, reflecting its stated commitment to social and environmental standards alongside business performance.
Inside the Gummy
Manufacturing & Quality Standards
Goli® Gummies are made in a state-of-the-art, cGMP certified facility in the US. The facility was designed with quality in mind to produce safe, reputable products with the highest standard of quality assurance carried out throughout the entire manufacturing process.
They also feature revolutionary flavor profiles, so you can truly enjoy your daily wellness routine!
Ingredients & Allergens
Goli® Gummies are made in the U.S. with local and globally sourced ingredients. They are:
- Plant-Based
- Gelatin-Free
- Gluten Free
- Vegan
- Non-GMO
They’re also free from Yeast, Wheat, Eggs, Soy, Peanuts, Shellfish, Dairy, Synthetic Colors, Artificial Ingredients, and Salicylates.
Pectin-Based
Goli® Gummies are pectin-based.
Pectin is a type of soluble fiber found in the cell walls of fruits, particularly apples and citrus fruits. In gummies, pectin is primarily used as a gelling agent. It gives the gummy its soft, chewy texture and helps it hold its shape.
Pectin-based gummies are naturally softer and stickier than gelatin gummies. Some stickiness and clumping can be expected, but does not compromise the quality or integrity of the ingredients or the flavor profile of the gummies.
Storage Requirements
Goli® Gummies should be stored in a cool, dry place away from direct sunlight with the lid tightly sealed.
The gummies are shelf-stable and their ingredients do not spoil at room temperature. Refrigeration is optional, especially during summer or warm days, or depending on personal preference.
Apple Cider Vinegar Gummies
1. What is it?
Goli® Apple Cider Vinegar Gummies are a convenient daily gummy providing real apple cider vinegar alongside vitamin B12.
ACV is made by fermenting apple cider. Its main compound of interest is acetic acid, which is responsible for many of the physiological effects studied in vinegar research. Goli uses raw, unfiltered ACV powder made with vinegar containing “the Mother” at the time of manufacturing.
2. Product Details
- Main Category: Gut Health / Digestion / General Wellbeing
- Servings per Container: 30
- Suggested Usage: Take 1–2 gummies three times daily. Do not exceed 6 gummies per day.
- Flavor Profile: Apple
3. Key / Active Ingredients
- Apple Cider Vinegar – 500mg per gummy: Made from raw, unfiltered ACV powder containing “the Mother” at the time of manufacturing. Concentrated at 5% Acetic Acid, the main compound associated with the physiological effects studied in vinegar research
- Vitamin B12 – 1.2mcg per gummy: Supports normal energy metabolism, normal nervous-system function and red blood cell formation.
- Beetroot + Pomegranate – 40mcg each per gummy: Primarily used for color and flavor in the formula.
4. Claimed Benefits & Scientific Basis
- Post-meal blood glucose: Human research on vinegar suggests that acetic acid may modestly reduce post-meal blood glucose and insulin responses in some circumstances. The proposed mechanisms include slower gastric emptying and reduced carbohydrate absorption.
- Digestion & Satiety: Vinegar may slow gastric emptying and carbohydrate absorption, and some studies suggest an increase in short-term satiety.
- Vitamin B12: An essential nutrient involved in energy metabolism, nervous-system function, red blood cell formation and normal nutrient metabolism.
5. Potential Contradictions / Cautions
- Diabetes or glucose-lowering medication: ACV may influence post-meal glucose levels; people taking medication should consult a healthcare professional.
- Diuretics or potassium-affecting medication: Regular ACV supplementation may warrant caution where potassium balance is clinically relevant.
- Pregnancy & breastfeeding: Safety data for supplemental ACV are limited; consult a healthcare professional.
- Sensitive stomach / reflux: Acidity may cause gastrointestinal discomfort in some people.
- Sugar: Each gummy contains 2g of sugar; the labeled maximum of 6 gummies per day provides 12g sugar.
Important!
Do not position ACV Gummies as a treatment for diabetes, obesity, digestive disorders or other medical conditions. Do not present them as a “detox” or cleanse, a proven fat burner, or a treatment for acne or other skin conditions.
Ashwagandha Gummies
1. What is it?
Goli® Ashwagandha Gummies contain KSM-66® Ashwagandha root extract and vitamin D2 in a convenient daily gummy designed around stress, relaxation and sleep support.
Ashwagandha (Withania Somnifera) is a plant with a long history of use in Ayurvedic medicine. It is commonly classified as an adaptogen, a term used for herbs traditionally believed to help the body adapt to physical and psychological stress. Goli uses KSM-66®, a standardized root-only Ashwagandha extract.
2. Product Details
- Main Category: Stress Management / Relaxation / Physical Performance
- Servings per Container: 30
- Suggested Usage: Take 2–4 gummies daily.
- Flavor Profile: Mixed Berry
3. Key / Active Ingredients
- KSM-66® Ashwagandha Root Extract – 150mg per gummy: A high-concentration, full-spectrum, root-only ashwagandha extract. standardized to contain a minimum of 5% Withanolides, the main bioactive compound in Ashwagandha. It is produced using a unique proprietary extraction process, based on “Green Chemistry” principles, without using alcohol or any other chemical solvent.
- Vitamin D2 – 12.5mcg (500 IU) per gummy: Supports normal immune function, bones and muscles.
4. Claimed Benefits & Scientific Basis
- Stress & Relaxation: Human studies have found that Ashwagandha can reduce perceived stress and cortisol levels in some stressed adults. The effects are not universal, and results can vary depending on the extract, dose and population studied.
- Sleep Support: Some human studies suggest Ashwagandha may improve sleep quality and certain sleep measures, particularly in people experiencing sleep difficulties.
- Cognitive Support: Early human research has investigated Ashwagandha in relation to memory, attention and cognitive performance.
- Physical performance & strength: Research suggests that standardized ashwagandha extracts may enhance improvements in muscular strength when combined with resistance training.
- Exercise endurance: Clinical studies have reported improvements in cardiorespiratory fitness and VO₂Max with standardized ashwagandha extracts.
- Recovery: Some research suggests improved recovery following exercise and reduced markers of exercise-induced muscle damage.
5. Potential Contradictions / Cautions
- Pregnancy: Ashwagandha is generally not recommended during pregnancy.
- Breastfeeding: Consult a healthcare professional due limited safety information.
- Thyroid conditions or thyroid medication: Ashwagandha may affect thyroid hormone levels.
- Autoimmune conditions: Consult a healthcare professional before use.
- Diabetes or blood-pressure medication: Ashwagandha may influence blood glucose or blood pressure.
- Sedatives / CNS depressants: May increase drowsiness or have additive effects.
Important!
Do not position Ashwagandha as a treatment for anxiety, depression, insomnia or other medical conditions. It is an Ashwagandha-based supplement intended to support stress management, relaxation and sleep.
Dreamy Sleep Gummies
1. What is it?
Goli® Dreamy Sleep Gummies are a bedtime supplement combining melatonin, lemon balm, magnesium and vitamin D2 to support the natural sleep-wake cycle, relaxation and healthy sleep.
The key ingredient is melatonin, a hormone naturally produced by the brain in response to darkness and provides a biological signal that it is nighttime. Rather than acting like a conventional sedative, melatonin primarily helps regulate the body's circadian rhythm, the internal 24-hour sleep-wake clock.
2. Product Details
- Main Category: Sleep / Sleep-Wake Cycle
- Servings per Container: 30
- Suggested Usage: Take 2 gummies once daily at bedtime.
- Flavor Profile: Mixed Berry
3. Key / Active Ingredients
- Melatonin – 5mg per 2 gummies: A hormone naturally produced by the body in response to darkness. It signals that it is nighttime and helps regulate the sleep-wake cycle.
- Lemon Balm Extract – 90mg per 2 gummies: Traditionally used for relaxation; some early research suggests potential benefits for stress and sleep, although evidence is more limited than for melatonin.
- Magnesium Citrate – 50mg per 2 gummies: Magnesium is involved in normal nervous-system and muscle function. Evidence for improving sleep is mixed, particularly in people who already have adequate magnesium intake.
- Vitamin D2 – 5mcg (200 IU) per 2 gummies: Supports normal immune, bone and muscle function. It is not the primary sleep-active ingredient.
- Herbal Blend – 40mg per 2 gummies: Contains additional botanical ingredients (tart cherry, chamomile and passionflower) used in the formulation for sleep support
4. Claimed Benefits & Scientific Basis
- Sleep-wake cycle: Melatonin primarily acts as a nighttime signal, helping communicate to the body that it is time to sleep.
- Sleep onset: Melatonin has evidence for helping reduce the time needed to fall asleep in some situations, particularly when the sleep-wake cycle is disrupted.
Jet lag / disrupted schedules: Appropriately timed melatonin can help adjust the body clock and reduce some symptoms of jet lag. Staying asleep / refreshed waking: These are product claims, but evidence is less consistent than for melatonin's role in sleep timing and sleep onset. - Relaxation: Lemon balm has preliminary evidence for supporting relaxation and sleep, but the evidence is less established than for melatonin.
- Magnesium & sleep: Magnesium plays an important role in nervous-system function, but clinical evidence that supplementation consistently improves sleep is mixed.
5. Potential Contradictions / Cautions
- Pregnancy / breastfeeding: Consult a healthcare professional before use due to limited safety data.
- Sedatives or other sleep medications: May increase drowsiness or have additive effects.
Anticoagulants / blood thinners: Consult a healthcare professional before use.
Epilepsy or seizure disorders: Consult a healthcare professional before use.
Daytime use: May cause sleepiness and should generally be taken at bedtime.
Possible side effects include headache, dizziness, nausea or daytime drowsiness. - Adults 18+: Dreamy Sleep Gummies are formulated for adults 18 and over and are not intended for children.
Important!
Do not position Dreamy Sleep as a treatment for insomnia, anxiety, depression or other medical conditions. It is a sleep-support supplement intended to support the natural sleep-wake cycle and relaxation.
Goli Pre+Post+Probiotic Gummies
1. What is it?
Goli® Pre+Post+Probiotic Gummies combine three types of microbiome-supporting ingredients in one formula:
Prebiotic: food for selected beneficial gut microbes
Probiotic: live beneficial microorganisms
Postbiotic: beneficial non-living microbial components
The formula is designed to support digestive health and a healthy gut microbiome as part of a daily
2. Product Details
- Main Category: Gut Health / Digestive Health
- Servings per Container: 30
- Suggested Usage: Take 3 gummies once daily.
- Flavor Profile: Strawberry
3. Key / Active Ingredients
Xylooligosaccharides (XOS) – 50mg per serving (Prebiotic)
A prebiotic is a substance that is selectively used by microorganisms in the body and provides a health benefit.
In simple terms, prebiotics provide food for certain beneficial bacteria already living in the gut. XOS is particularly associated with supporting Bifidobacterium.
Human studies have shown that XOS can increase certain beneficial bacteria, although many studies use higher doses than the 50 mg provided by Goli.
Bacillus subtilis DE111® – 10mg per serving (Probiotic)
Probiotics are live microorganisms that provide a health benefit when consumed in adequate amounts.
Goli uses the specific strain Bacillus Subtilis DE111®. It is a spore-forming probiotic, which gives it different characteristics from many commonly used Lactobacillus or Bifidobacterium probiotics.
Goli states that each serving provides 1 billion live cells.
MCC1849 – 20mg per serving (Postbiotic)
A postbiotic contains non-living microorganisms or components of microorganisms that can provide a health benefit.
Goli uses MCC1849, a heat-killed strain of Lacticaseibacillus Paracasei. Unlike a probiotic, it does not contain live bacteria. Instead, it provides microbial components with potential effects on the body's immune response.
4. Claimed Benefits & Scientific Basis
- Digestive & Gut Health: Prebiotics and probiotics can influence the composition and activity of the gut microbiome, but effects depend heavily on the specific strain, dose and individual.
- Supporting Beneficial Gut Bacteria: XOS can selectively provide food for certain beneficial bacteria, particularly Bifidobacterium.
- Immune Support: The gut microbiome interacts closely with the immune system, and some probiotic and postbiotic preparations have been associated with immune-related outcomes.
5. Potential Contradictions / Cautions
- Initial digestive changes: some people may experience temporary gas, bloating or changes in bowel habits when introducing prebiotic/probiotic products.
- Medication/medical conditions: consult a healthcare professional when the customer has significant medical conditions or takes medications.
- Underlying digestive symptoms: persistent, severe or unexplained bloating, abdominal pain, diarrhea, constipation, blood in stool or unexplained weight loss should be medically evaluated rather than managed solely with a probiotic.
- Pregnancy & breastfeeding: consult a healthcare professional, particularly because the specific formulation has not necessarily been studied in these populations.
Important!
Do not present the product as a treatment or cure for IBS, Crohn's disease, ulcerative colitis, SIBO, GERD, constipation, diarrhea, food intolerance or other gastrointestinal diseases.
Women’s Complete Multi Gummies
1. What is it?
Goli® Women’s Complete Multi Gummies provide all 13 essential vitamins plus 5 essential minerals, for a total of 18 essential nutrients in a daily multivitamin designed to help fill nutritional gaps.
2. Product Details
- Main Category: Daily Nutrition / Multivitamin
- Servings per Container: 30
- Suggested Usage: Take 2 gummies once daily.
- Flavor Profile: Strawberry
3. Key / Active Ingredients
- 13 Essential Vitamins
- Vitamin A
- Vitamin C
- Vitamin D2
- Vitamin E
- Vitamin K1
- Vitamins B1, B2, B3, B5, B6 and B12
- Folate
- Biotin
- 5 Essential Minerals
- Zinc
- Selenium
- Copper
- Manganese
- Chromium
4. Claimed Benefits & Scientific Basis
- Energy metabolism: B vitamins are involved in converting carbohydrates, fats and proteins into usable energy. They are not stimulants, so a multivitamin is not expected to produce a caffeine-like energy boost. The benefit is most relevant when nutritional intake is inadequate.
- Immune function: Vitamins A, C and D, together with zinc and other nutrients, contribute to normal immune function. Adequate intake supports normal immune defenses but does not prevent or treat infections.
- Bone health: Vitamin D supports calcium absorption and normal bone and muscle function. Vitamin K contributes to normal bone metabolism.
- Nervous system & brain function: B vitamins, folate and B12 contribute to normal nervous-system function and various metabolic processes.
- Hair, skin & nails: Biotin contributes to normal energy metabolism and maintenance of normal skin. Biotin deficiency can affect hair, skin and nails, but additional biotin has limited evidence for improving these in people who are not deficient.
- Vision: Vitamin A contributes to normal vision.
- Antioxidant support: Vitamins C and E have antioxidant functions that help protect cells from oxidative damage.
5. Potential Contradictions / Cautions
- Pregnancy / trying to conceive: Consult a healthcare professional before use, particularly because of vitamin A content.
- Warfarin or other vitamin K-sensitive anticoagulants: Vitamin K can interfere with anticoagulant management.
- Other multivitamins or supplements: Check total intake to avoid unnecessary duplication, particularly of fat-soluble vitamins and minerals.
- Medical conditions / medications: Consult a healthcare professional when taking multiple medications or managing a medical condition.
Important!
Do not position Women’s Complete Multi as a treatment for fatigue, hair loss, weak immunity, anemia or other medical conditions. It is a daily nutritional supplement designed to help fill dietary gaps.
Disclaimer:
The information on this page is provided for educational purposes and should not be interpreted as medical advice.
The statements on this page have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure, or prevent any disease.